Haiku Bags

Working with Haiku was a full experience in seeing a product line come from vision all the way to production, at tradeshows and on the retail floor. Working with my team, I was able to lead the creative direction, decide on the styles we would develop for the year and bring them from concept to final product. Alongside our graphics team and suppliers, we built our catalog, tradeshow booth and retail display that would help sell the final products to consumers.

SPRING AND FALL INSPIRATION

At the beginning of every design cycle we take an in-depth look at our key inspiration categories that help to inform our direction for the year. These encompass fashion, gear, and localities around the world. I lead this process by compiling a presentation that showcases what is happening on the runway, in our industry, and out in nature.

CONCEPT SKETCHING

Once the vision has been compiled, we move into product design and material development. In collaboration with our team we iterate and decide on the styles, colors, and prints that will lead for the coming seasons. Featured here are three designs I helped to lead and bring through to production.

SPEC FLATS - TRAILBLAZER BACKPACK

2018 FULL YEAR CATALOG - INCLUDING SPRING, FALL, BUILT IN THE USA

Once the designs are finalized, I worked with our team to scout locations for our seasonal photoshoot. From there, we worked with our models and graphic designers to build a catalog that will help share our new products for the coming year with consumers and dealers.

RETAIL DISPLAYS AND TRADESHOW BOOTH DESIGNS

To support our products at retail, we created unique packaging and display solutions that showcased our products when on the floor at your local store. Alongside a retail fixture company I worked to come up with the concept and design for our new in store displays.