CAPSTONE PROJECT:
Athletic Bodywear for the Transgender and Non-binary Communities
Brief: How can we build inclusive bodywear for transgender and non-binary dancers and athletes that improves comfort and mobility while removing feelings of gender dysphoria
Sport: Dance and Cardio-Intensive Sports
Area of Focus: Mobility and Breathing
INITIAL DEFINITIONS
THE PITCH
BACKGROUND RESEARCH
CONSUMER RESEARCH
BENCHMARK PRODUCT RESEARCH
INITIAL LINE PLANNING
MOOD AND INSPIRATION
MATERIAL STUDIES AND EXPLORATIONS
IDEATION
PROTOTYPING IDEATION
REFINED IDEATION AND PRODUCT BASELINE FEATURES
REFINED PROTOTYPE FIT AND VALIDATION TESTING
FINAL TECHNOLOGY
RHYTHEM SPORT TOP
RHYTHEM FLOW TANK
RHYTHEM RAGLAN
RHYTHEM MESH CAMOUFLAGE
RHYTHEM COLORWAYS
GO TO MARKET STRATEGY
